Many creators believe crowdfunding ends the moment their campaign timer hits zero.

In reality, that’s often when the real opportunity begins.

If your Kickstarter or Indiegogo campaign attracted strong interest but demand didn’t stop after funding, Indiegogo InDemand allows you to keep selling without launching a new campaign or resetting momentum.

In this guide, we’ll explain exactly what Indiegogo InDemand is, how it works, and how to use it strategically.

Key Takeaways

• Indiegogo InDemand allows creators to continue selling after a crowdfunding campaign ends, removing deadlines and enabling ongoing revenue without launching a new campaign.

• InDemand works best as a post-campaign growth phase, helping creators capitalize on existing demand, validate pricing, and generate additional cash flow before fulfillment or full eCommerce launch.

• Unlike Kickstarter, InDemand does not rely on urgency or countdown timers, which means success depends heavily on external traffic, email marketing, and audience engagement.

• Creators who actively market their InDemand campaigns outperform those who rely on passive traffic, as Indiegogo provides limited organic discovery compared to live crowdfunding campaigns.

• InDemand serves as a powerful bridge between crowdfunding and eCommerce, allowing creators to transition smoothly into platforms like Shopify while retaining backer trust.

• Working with a crowdfunding marketing agency like Boostfunders helps creators optimize InDemand performance, ensuring continued momentum through structured marketing, retargeting, and conversion-focused strategies.

 

What Is Indiegogo InDemand?

Indiegogo InDemand is a post-campaign sales program that allows creators to continue accepting contributions after a crowdfunding campaign ends.

Instead of closing your campaign and losing traffic, InDemand lets you:

• Keep your campaign page live
• Continue collecting orders
• Accept payments without a funding deadline

It essentially bridges the gap between crowdfunding and eCommerce.

Indiegogo officially describes InDemand as a way for creators to “keep raising funds after a campaign ends.”

 

How Indiegogo InDemand Works

Here’s how the process typically works:

1. You run a campaign on Kickstarter or Indiegogo
2. After the campaign ends, you apply for InDemand
3. Your campaign transitions into an open-ended sales page
4. Backers can continue purchasing perks without urgency timers

There is:

• No funding goal
• No countdown
• Continuous traffic and sales

Creators can adjust pricing, refine messaging, and test new offers, something that’s difficult during a live crowdfunding campaign.

 

Who Is InDemand Best For?

Indiegogo InDemand works best for creators who:

• Had strong demand but ran out of time
• Want to keep selling before fulfillment
• Need cash flow to scale production
• Are preparing for Shopify or DTC launch

It’s especially powerful for:

• Hardware & tech products
• Consumer gadgets
• Design & lifestyle products

If your campaign showed product-market fit, InDemand allows you to capitalize on that momentum.

InDemand vs Kickstarter: Key Differences

Kickstarter is about momentum and validation.
InDemand is about continuation and monetization.

This distinction is important, especially when planning long-term growth.

 Benefits of Using Indiegogo InDemand

1. Extended Revenue Window

You don’t lose traffic or interest after your campaign ends.

2. Lower Pressure Environment

You can optimize your page without launch-day chaos.

3. Continued Audience Validation

Sales data helps validate pricing and demand before full production.

4. Easier Transition to eCommerce

InDemand prepares you for Shopify, Amazon, or DTC expansion.

 

Common Mistakes Creators Make With InDemand

Many creators underperform on InDemand because they:

• Stop marketing after the campaign ends
• Assume traffic will come automatically
• Fail to retarget backers and visitors
• Don’t optimize pricing and bundles

InDemand is not passive income.

It still requires:

• Email marketing
• Retargeting
• Community engagement

 

We covered the importance of post-launch momentum in our guide on campaign sustainability:

How to Build a Community That Supports Your Crowdfunding Campaign

   How to Use InDemand to Scale Beyond Crowdfunding

Smart creators use InDemand as a transition layer, not a final destination.

Common strategies include:

• • Raising prices gradually
  • Testing new bundles
  • Capturing customer emails
  • Preparing Shopify migration

This is where crowdfunding becomes a real business, not just a one-time raise.

  How Boostfunders Helps Creators Win With InDemand

At Boostfunders, we don’t treat InDemand as an afterthought.

We help creators with:

• Post-campaign strategy
• Email and retargeting funnels
• Page optimization for ongoing sales
• Transition planning to Shopify or DTC

Conclusion

Indiegogo InDemand is a growth engine designed to help creators extend their momentum, continue selling, and transition into long-term eCommerce success.

While traditional crowdfunding campaigns rely on urgency and deadlines, InDemand removes the time pressure and allows you to keep accepting orders even after your original campaign ends. This makes it ideal for creators who have validated demand, secured early traction, and want to maximize revenue without starting from scratch.

However, success on Indiegogo InDemand is not automatic. Without urgency, traffic generation, email follow-ups, and conversion optimization become even more critical. Creators who treat InDemand like a passive storefront often underperform, while those who apply structured marketing strategies continue to scale.